Trade publications (Trade press)
The following points will help you to identify a trade journal which may contain useful business news. The intention of this type of journal is to market ideas, products or services to a specific industry or type of trade/business.
Often trade publications will have titles that contain the subject they cover. For example: The Grocer, Design Week, Hollywood Reporter, Advertising Age, Travel Trade Gazette.
Points to consider:
- Are there many photographs and advertisements?
- Is it colourful?
- Do the articles cover a particular trade or industry?
- Are current issues and problems covered?
- Are authors staff or freelance writers rather than academics? Some trade publication articles are anonymously written, which should be a clue that the journal is not scholarly. This does not mean however that the information is not still useful.
- Are there any industry specific job notices?
Remember you should not rely solely on trade journals but also try to use academic journals.
